Resume

Collaborative, highly adaptable designer with 25 years of experience creating strategic, visually compelling materials across digital, print, web, and environmental formats. Skilled in every stage of the creative workflow — from concept development through production — delivering brand-aligned solutions that balance creativity, precision, and client goals. Strong expertise in color management, cross-functional collaboration, and multi-channel storytelling.

PROFESSIONAL EXPERIENCE

Senior Designer at American Woodmark
November 2019 – Present

  • Provide design support for all Sales and Marketing teams, delivering multi-disciplinary creative across POS, product launches, websites, digital ads, social media, training collateral, brand development, and consumer marketing communications.
  • Mentor design team members, introduce systems thinking, and provide skills training to improve workflow efficiency and design quality. n Ensure brand consistency across all channels, including large-format and environmental graphics.
  • Partner with cross-functional teams to adapt creative for national campaigns and localized market needs.

Designer at Shentel (Sprint PCS Affiliate)
May 2013 – November 2019

  • Designed marketing campaigns spanning OOH, in-store POS, digital ads, social media, motion graphics, and video.
  • Directed creative execution with external agencies and managed multiple vendors to maintain brand standards and timelines.
  • Produced assets for national promotions while customizing for regional deployment.

Designer at Water Street Design
July 2005 – January 2013

  • Delivered creative for complete marketing campaigns, trade shows, retail packaging, catalogs, and more.
  • Developed and maintained websites; provided web and email hosting services.
  • Served as in-house photographer and contributed to prepress and production.
  • Managed select client projects from concept to delivery

Designer at Lefkowitz Design, LLC
May 2001 – July 2005

  • Supported principal and art director in producing marketing materials for diverse clients.
  • Designed and maintained websites, managed vendor relationships, and executed client deliverables from initial brief through production.

EDUCATION

Art Institute of York Pennsylvania
(Formerly Bradley Academy for the Visual Arts)
AA, Design with a focus on Multimedia
2000–2001

SKILLS

Design & Creative:
Art Direction, Graphic Design, Brand Development & Continuity, Prepress & Production, Color Management, Photography, Video & Audio Editing, Motion Graphics, Web Design

Project Management:
Vendor Management, Systems Thinking, Multi-language Adaptation, Global Campaign Support

TOOLS & TECHNOLOGY

Adobe InDesign, Illustrator, Photoshop, Lightroom, After Effects, Premiere Pro, Acrobat Pro, Microsoft Word, Excel, PowerPoint, AI-assisted design tools for workflow automation and productivity

EDUCATION & CERTIFICATIONS

Art Institute of York Pennsylvania
(Formerly Bradley Academy for the Visual Arts)
AA, Design with a focus on Multi-media
2000 – 2001

PRINTING United Alliance Color Management Professional

Fundamentals Certification
Wide Format Certification
Creative Certification

Jeff grew from taking design direction to leading creative teams of freelance vendors. He understands the principles of good design, and is able to apply his skills with a clear awareness of client needs and the goals of an assignment.

—Georgiana Dearing
Principal, Creative Director

Jeff is an excellent problem solver and is always looking for better solutions. He is quick to understand the goal of a given project and is adept at delivering designs that achieve that goal.

—Jeff Lefkowitz
Creative Director

Jeff has a knack for ensuring that projects are focused on objectives, and has extensive skills with the tools employed in executing those projects. He is conscientious and trustworthy and I always appreciate his "do whatever it takes" commitment to our work.

—Joe DeZarn
DeZarn Marketing